Sweetest Devotion

Sweetest Devotion is Nausheen Ali's debut studio album, released in July 2017. "Bad Things" featuring RAGHI. and I Have Questions was released as promotional singles prior to the album's release in July 2017. It was released as a visual concept album with Universal Records and Sony Music.

Sweetest Devotion is primarily a pop record, with elements of Bhangra, R&B, trap and hip hop music. The album's lyrical content speaks on themes such as relationships, heartbreak and self-love, while songs such as "हे भगवान (he bhagavaan)" pays homage to her Indian heritage by being her first bilingual song.

The album is named after a lyric from the WE5WOMEN song "Your Love" which Nausheen wrote initially for herself. She has described it as one of her favourite songs she has ever written.

Aesthetic
The theme colours of the album was black and gold. Gold is considered the colour of success, achievement and triumph. Associated with abundance and prosperity, luxury and quality, prestige and sophistication, value and elegance, the colour psychology of gold implies affluence, material wealth and extravagance. Whereas black is the colour of the hidden, the secretive and the unknown, creating an air of mystery. It keeps things bottled up inside, hidden from the world.

The colours black and gold were featured heavily in the visuals for the album. Nausheen also dyed a few streaks in her hair blonde during the album's era. Combined with her preexisting black hair, it made up the theme colours of the album. Also, at every red carpet/special event during the era, Nausheen wore dresses featuring gold and black.

Singles

 * "Bad Things" was released as the first promotional single of the album. It was released about a week before the album's release.
 * "I Have Questions" was released as the second promotional single. It was released one day before the album's release.

Tracklist
1. "Bad Things" (featuring RAGHI.) 2. "I Have Questions" 3. "Quit" 4. "Stars" (featuring Zahid Muralidharan) 5. "In The Dark" 6. "Most Girls" 7. "Scars To Your Beautiful" 8. "हे भगवान (he bhagavaan)"